The AUDI exhibition stand scores with “Truth in Engineering”.
Audi represents state of the art design and engineering. A brand name like Audi clearly prefers to surround itself with partners that think in the same way, in terms of design and engineering. All of the elements were created in HI-MACS® in white, the 'in vogue‘ colour, for the Audi exhibition stand at the IAA: The warm feel and high-quality restrained appearance in particular were key in this, as was the exceptional resistance of the material, as counters and shelving at exhibitions are touched again and again by visitors. Grabbing attention were the striking, arrow-shaped information displays, also made of HI-MACS®, incorporating integral flat-screen TVs almost flush with the material.
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Audi international stand
oettle ferber assiciates, Germany
HI-MACS®, Alpine White