From 12 to 17 April 2011, during the Milan design week, HI-MACS® will be present at the Fuori Salone in via Tortona 12 c/o the Bridge Shop, in conjunction with TOO LATE, the pioneering Italian brand for silicone watches.
The location was refurbished for the occasion by the Lucchese Design Studio and will become a new TOO LATE Temporary shop.
The New Generation HI-MACS® acrylic stone was used extensively for the interior of the TOO LATE shop.
The infinite variations of design possible with HI-MACS® means that it was the ideal material to create the variety of shiny black modular elements which have been placed next to each other on the wall of the location to reproduce the Milan skyline. These sculptures are also displays for the TOO LATE products.
The concept store will include all the colours of TOO LATE watches, bijoux and accessories which will contrast with the back-lit shiny black by HI-MACS®.
The surface of the reception desk will also be in HI-MACS® - Lilac Haze – a colour from the new Solid 2011 collection, perfect for a strong chromatic contrast with the rest of the installation.
Milan 12-17 April 2011
From 10 a.m. to 9 p.m.
Via Tortona 12 c/o temporary TOO LATE
Press day on 11th april!
